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The Love of the Game is a unique program offering shooting-specific basketball instruction. Founded in 2001 by Dave Love, the concept originated as an effort to provide high quality coaching to young basketball players aspiring to improve their shooting ability. Since that time, The Love of the Game has evolved into a highly respected basketball program and popular place for players to hone their skills.

The Love of the Game offers various programs for players of all ages and skill levels. We offer clinics, programs and summer camps for youth, and continue to attract top college and university players interested in personal shooting tutelage.

The Love of the Game emphasizes simplicity. Our methodology educates players how each part of the body affects the shooting process, and attempts to instill a simple shooting technique that can be easily repeated. Shooting a basketball is fundamentally about muscle memory, and therefore our teachings are focused on retraining the muscles and building good shooting habits.

About Coach Love . . .

• NBA Shooting Consultant with Phoenix Suns and OKC Thunder
• has worked with NBA players Grant Hill, Louis Amundson, Ryan Reid and DeShawn Stevenson
• University of Calgary Shooting Coach for 8 years
• has run clinics across North America for over 10 years

Dave Love pre-game with NBA player Louis Amundson

Dave Love pre-game with NBA player Louis Amundson